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Elevating product experience & design teams with principled design leadership

With over 15 years of expertise designing end-to-end product experiences for complex systems and more than 7 years experience leading teams, I developed a proven track record partnering with product, engineering, & business stakeholders to deliver intuitive, user-centered solutions at scale in regulated industries.

MFA, Web & New Media Start Up to UserTesting Acquisition Patent Awarded for UX Data Visualization
Highlights
Arise Energy logo
Arise Energy | Jul 2025-Apr 2026

Lead Designer, Growth

Redefined UX & design for an early stage B2B energy marketplace. Defined AI-Ready Design System, reducing time to update 30%+ Designed end-to-end experiences that drove 100%+ increase in new leads and partnerships.

FBN logo
FBN | Sep 2021-May 2025

Manager & Sr, Prod Design

Cross-functional leader streamlining collaboration to enable 100% on-time design delivery. Player-coach empowering designers to grow and deliver high-quality, user-centered work. Lead design for top lead generator & 0-1 Insure-Tech quoter.

UserTesting logo
UserTesting | Oct 2019-Sep 2021

Senior Product Designer

Designed zero-to-one AI-powered interactive data visualization for UT’s B2B research platform — patent earned for the analytic visualization system and method.

Truthlab logo
Truthlab | May 2017-Oct 2019

Founding Designer

Designed a video research platform using AI/NLP to surface insights — end-to-end workflow design, brand identity, and content across the product. Acquired by UserTesting.

GroundUp Media logo
GroundUp Media | Jan 2012-May 2017

Owner & Designer

Secure contracts and execute Brand, Marketing, UX & UI projects. Key contracts included: Talend, Outset Medical, Red Rock Property, and the City of Ritzville.

PACEAPP logo
PACEAPP (By HSMC) | Oct 2003-Oct 2010

Program Manager

Directed regulatory compliance and employee training program. Managed up to seven direct reports. Improved agency-wide compliance by over 30%.

Academy of Art University logo
Academy of Art University

MFA, Web & New Media

Western Washington University logo
Western Washington University

BA, Poli-Sci & Spanish

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Life-long

Distance Runner

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All Day

Coffee Lover

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Perennial

Nature Enthusiast

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On-Demand

Volunteer

Explore Case Studies
Price Watch case study
Arise Energy | B2b Growth

Price Watch

Enabling thousands in savings for SMBs with a first-of-its-kind pricing research tool

AcreVision case study
FBN | FinTech Growth

AcreVision

Leading cross-functionally to strengthen UX for a farmland research & valuation tool

Interactive Path Flows case study
UserTesting | B2B CWM

Interactive Path Flows

Saving B2B users hours by bridging the quantitative & qualitative UXR analysis gap

Insurance Optimizer case study
FBN | InsurTech

Insurance Optimizer

Reducing the time to quote a B2B policy from 20 to 3 minutes, increasing leads by 18%

Shopping Lists case study
FBN | B2B MarketPlace

Shopping Lists

Increasing conversion by enhancing information hierarchy & surfacing key data

Banking as a Service case study
FBN | Fintech

Banking as a Service

Saving borrowers thousands by identifying gaps in loan pay-off data & prioritizing the UXD